Adele’s ’30’ becomes 2021’s fastest-selling album in both the US and UK
Selling more than 660,000 equivalent album units — which includes audio and video streaming and individual track sales — “30” has already triumphed over the other major releases of 2021.
However, “30” has not quite hit the heights of Adele’s third studio album, “25,” which became the fastest-selling album of all time in both the US and the UK in 2015 — selling 800,000 copies in the UK and 3.3 million in the US.
Although this week’s album chart is yet to be released in the US, it is all but guaranteed that Adele will claim her third consecutive number one album, and “Easy on Me” previously spent four weeks in the top spot of the Hot 100 singles chart.
The sales figures reflect Adele’s love of conventional methods of listening to music, with 560,000 of the equivalent album units sold in the US being traditional album sales, while 67% of her sales in the UK were physical sales.