Keir Starmer reveals he does not share Boris Johnson’s love for Peppa Pig World


In a new dividing line with the prime minster Boris Johnson, Labour leader Sir Keir Starmer has revealed that he went to Peppa Pig World and thought it was “dreadful”.

Mr Johnson famously extolled the Hampshire theme park as “my kind of place” in a bizarre speech to the CBI, hailing its safe streets and mass transit system.

Starmer went on the attack over the speech today, saying that the prime minister had failed to show the “respectful, grown-up relationship with business” which Labour was now offering.

His comments came in an interview with The Times in which he revealed he has written to each member of his new shadow cabinet, telling them they must show a “higher level of performance and delivery” in the 18 months ahead of a possible 2023 general election, focusing on support for British business, a new deal for working people, modern public services and claiming for Labour the mantle of “the party of patriotism and progress”.

Sir Keir said that to win the general election, Labour must become the party of middle England, building the trust of voters not only in the red wall seats lost to Tories in the Midlands and north in 2019, but also in blue wall Conservative strongholds in the south and across the UK.



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